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Advertising & Marketing

Home > Advertising & Marketing

Advertising History ( 18 ) Public Relations ( 3 )
Boards of Trade ( 1 ) Specific Industries & Products ( 12 )
Campaign Advertising ( 2 ) Specific Media ( 14 )
Corporate Sponsorship ( 1 ) Targeted Populations ( 5 )
General Resources ( 6 ) Telemarketing ( 6 )
Opting Out ( 4 ) Television Advertising ( 4 )
Portrayals of Groups ( 2 ) Trade Shows ( 2 )
Product Branding ( 5 ) Truth in Advertising ( 3 )


General Resources (6)

AAAAgencySearch.com view detail comment email this

Searchable directory of advertising agencies who are members of the American Association of Advertising Agencies (AAAA). Basic and advanced search options include geography, industry experience, clients and brands, global capabilities, and more. Additional portfolio and report features require free registration. AAAA is a "national trade association representing the advertising agency business in the United States."
http://www.aaaagencysearch.com
Topics: Advertising & Marketing

Last updated Nov 22, 2008


AdCracker view detail comment email this

This site bills itself as "an i-tool to create marketing & advertising concepts or campaigns." Novice advertisers will find guidance through the processes of creativity, motivation, and brand creation in print and video formats. Links & search sites provides annotations for Web sites dealing with advertising-related content.
http://www.adcracker.com/
Topics: Advertising & Marketing, Business

Last updated Dec 24, 2001


Advertising Age view detail comment email this

Online edition of the advertising magazine of the same name. Features news and views about the world of advertising; data on advertising agencies, media companies, and salaries; facts and figures; and more. Registration (free) required for accessing articles from past 30 days.
http://www.adage.com/
Topics: Advertising & Marketing, Business, Magazines

Last updated Aug 10, 2009


Advertising World view detail comment email this

A browsable and searchable directory, arranged topically, of briefly annotated links for advertising and marketing professionals, students, and teachers. From the University of Texas at Austin, Department of Advertising.
http://advertising.utexas.edu/world/
Topics: Advertising & Marketing, Business

Last updated Jan 10, 2005


KnowThis.com: Knowledge Source for Marketing view detail comment email this

A "resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas." Includes feature articles, a tutorial on writing a market plan, and links to articles, marketing magazines, newspapers, and professional organizations. Searchable.
http://www.knowthis.com/
Topics: Advertising & Marketing, Business

Last updated Jul 18, 2004


The New Ad Age view detail comment email this

"This four-part series [from 2007] looks at the world of advertising -- the ethical and legal challenges posed by digital media and the Internet, the explosion of viral ads and what experts predict for the future." Includes articles and associated audio on topics such as word-of-mouth advertising (also called "buzz marketing" or "viral advertising"), how ads stand out, and how the advertising industry keeps up with new technology. From National Public Radio (NPR).
http://www.npr.org/templates/story/story.php?storyId=10078705
Topics: Advertising & Marketing

Last updated Nov 4, 2008





Recent Additions

FTC Staff Revises Online Behavioral Advertising Principles

Network Advertising Initiative (NAI)

Early Advertising of the West, 1867-1918

Drawing Power: Motor City Ad Art in the Age of Muscle & Chrome

New Rules Requiring an Automated Voice or Keypress Opt-Out for Recorded Message Telemarketing Calls Take Effect Today [December 1, 2008]

Pentawards

100 Years of the Roundel


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